How do you get my competition’s customer lists?
In a sense, you have already got it; you just didn’t know it. The top 20% of your customers, on average, spend $4 more each year than your average customer. If you look at the demographics of the top 20% of your customers, you will find they are about the same as the top 20% of your competition’s customers. We are experts at compiling lists. On your behalf, we will determine the demographics of the customers that make up the top 20% of your customers, and we will use those demographics to source a list of all of the businesses in your sales territory that match the demographics.
When we acquire that list and remove your customers from it, what’s left is a list of the businesses that make up the top 20% of your competition’s most valuable customers. There may be some minor differences, but not enough to keep us from taking the most valuable customers away from your competition and motivating them to buy from you. While a fair amount of labor is involved in determining the demographics and compiling the list, it’s not overly complicated. Besides, it’s part of our service.