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 On May 6, 1999, Simon & Schuster released a little book written by Seth Godin. The book was entitled, Permission Marketing. The idea behind the book was that the most efficient way for a business to grow was for the business to first seek permission from its prospects to engage with them. The central idea behind the book is that a business can turn its prospects into friends and its friends into loyal, long-term customers. People buy from people they know, like and trust.

Permission Marketing was also the beginning of the movement we call Content Marketing. I understand that you are an equipment distributor and that marketing may seem artsy fartsy. But ask yourself this- how would the growth of your business be impacted if your prospects saw your business as the best source of relevant and useful information about material handling? What if you became a thought leader and they became your audience instead of your prospects? If you were to do that wouldn’t you literally be turning prospects into friends? And wouldn’t your friends be more inclined to become loyal, long-term customers?

You and the men and women working in your distributorship are experts in every aspect of material handling. Literally, you’ve forgotten more about how to overcome material handling obstacles than your customers and prospects will ever know. Why not use that wisdom as a lead magnet to attract end-users to your distributorship?

If you’d like to know more about Content Marketing we recommend these three websites:

  1. Click here to visit: The Content Marketing Institute
  2. Click here to visit: Curata
  3. Click here to visit: Hubspot

We are Growing Marketshare 365 and we are the largest provider of Unlimited Exclusive Leads to equipment distributors throughout North America. If you are ready to have a conversation about how we can collaborate with you to substantially increase your distributorship’s revenue growth, click here.