I don’t know if you have ownership interest in your business or not, but I do in mine. As an owner my focus for years was on maximizing sales transactions and the more of them the better!
Then one day it dawned on me that a sales transaction was really only a one-time event. You got a lead, you survived the competition, you got the customer and your reward was a single sale. If my goal really was to increase revenues and business equity then I needed to make a change. I discovered that if I flipped my focus I could reach my goals faster.
Instead of focusing on customers in order to generate sales I focused on sales in order to generate customers. I could reach my goals faster because customers have the potential to generate streams of future revenue, rather than a one-time sales event. By focusing on my most Ideal Customers I could reduce sales expenses while maximizing revenue.
I’ll be selling my interest in the business in a few more years. While the assets on our balance sheet will form the basis of the selling price, the life time value of our customer base will have the greater value in the final valuation of my business. If you want to increase the value of your business, start focusing on customer acquisition, rather than transactions and increase the value of each customer, and the final valuation of your business.
We are Growing Marketshare 365 and we are the largest provider of Unlimited Exclusive Leads to equipment distributorships throughout North America. If you are ready to have a conversation about how we can collaborate with you to substantially increase your distributorship’s revenue growth, click here.
