Question: What does revenue growth and baking a cake have in common?
Answer: A recipe is required to succeed at both.
Distributorships often make the mistake of trying to increase revenues with a one-ingredient recipe. That single ingredient is new equipment leads. That’s like trying to bake a cake with just flour. Based on volume flour is the most important ingredient, but if that’s all you put in your cake pan you’re going to be disappointed. If new equipment leads are all you’re using to increase revenues you’ll end up continually disappointed.
It doesn’t matter what type or flavor of cake you want to make. Making a cake requires several steps:
- You have to have the right ingredients.
- You need to have them in the right proportions.
- You need to add them in the right order.
- You need to blend them carefully.
Our recipe for growing your distributorship revenues has two primary ingredients. You have to sell more to your existing customers and you have to take business away from the competition. Equipment leads are simply insufficient in and of themselves.
The other essential ingredients for increasing revenues are: the right types of actionable equipment and aftermarket information, a process to establish and build trust with your customers and prospects, just the right amount of asking for the business, and a list of your and your competition’s most valuable customers. The right blend of delivery and wowing your customers, plus a liberal sprinkling of referrals and plenty of customer retention to complete your revenue growth recipe. That’s a recipe that you can count on year in and year out.
We are Growing Marketshare 365 and we are the largest provider of Unlimited Exclusive Leads to equipment distributors throughout North America. If you are ready to have a conversation about how we can collaborate with you to substantially increase your distributorship’s revenue growth, click here.
