by Content Marketing | Oct 27, 2015 | Growing Ideas
I don’t know if you have ownership interest in your business or not, but I do in mine. As an owner my focus for years was on maximizing sales transactions and the more of them the better! Then one day it dawned on me that a sales transaction was really only a one-time...
by Content Marketing | Oct 22, 2015 | Growing Ideas
On May 6, 1999, Simon & Schuster released a little book written by Seth Godin. The book was entitled, Permission Marketing. The idea behind the book was that the most efficient way for a business to grow was for the business to first seek permission from its...
by Content Marketing | Oct 15, 2015 | Growing Ideas
Are you as trusting of people today as you were 25 years ago? I’m not. As dishonesty, shortcuts and greed have increased, trust has become more and more scarce. Yet the trust of your customers and prospects is an essential ingredient for growing your distributorship’s...
by Content Marketing | Sep 16, 2015 | Growing Ideas
Question: What does revenue growth and baking a cake have in common? Answer: A recipe is required to succeed at both. Distributorships often make the mistake of trying to increase revenues with a one-ingredient recipe. That single ingredient is new equipment leads....
by Content Marketing | Sep 15, 2015 | Growing Ideas
What does that mean, you ask? It’s a concept and the foundation of growing your distributorship’s revenue. Most of the people who read this growing idea will be familiar with the Pareto Principal, or as it is more popularly called, the 80/20 Rule. Few, if any, have...
