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Asking the Big Questions

Bank robber Willie Sutton (1901-1980) did rather well at his profession: Over the course of his career he made off with an estimated $2 million. Sutton is famous for … a pithy rejoinder … about why he robbed banks. (He) replied: “Because that’s where the...

The Ugly Truth

Although manufacturers and distributors don’t like talking about it, there is an Ugly Truth in the industry. Watch the video below and see what the Ugly Truth consists of. [youtube id=”i6DSQOhQNG8″ align=”center” mode=”normal”...

Marketing vs. Advertising

Marketing and advertising serve different purposes. Marketing’s focus is on growing businesses. Advertising focus on transactions. Those are two dissimilar activities. Let me illustrate. I want to begin this Growing Idea with an advertising example. There are few...